Posts tagged with 'Making'
Sep 21, 2007
The great lesson of direct mail was that long letters always do better than short ones. That’s because once you’ve sold me, I’ll stop reading. But if I’m not sold and I get to the end, you lose.

It’s okay to be long, if you’re chunky.

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Jan 26, 2008
If any literary work is too long to be read at one sitting.. if two sittings be required, the affairs of the world interfere, and everything like totality is at once destroyed.

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Sep 7, 2007
When I give a draft of an essay to friends, there are two things I want to know: which parts bore them, and which seem unconvincing. The boring bits can usually be fixed by cutting. But I don’t try to fix the unconvincing bits by arguing more cleverly. I need to talk the matter over.

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Apr 18, 2007
..while anyone’s reaction to a famous painting will be warped at first by its fame, there are ways to decrease its effects. One is to come back to the painting over and over. After a few days the fame wears off, and you can start to see it as a painting. Another is to stand close. A painting familiar from reproductions looks more familiar from ten feet away; close in you see details that get lost in reproductions, and which you’re therefore seeing for the first time.

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Apr 18, 2007
Consider a skyscraper of exceptional beauty. When you are one kilometer away, you notice its shape, its overall form, and perhaps its relationship to its geography. Come closer, to 500 meters, and the overall form that was beautiful at 1km fades away. But in a seamless progression, it is replaced by the relationship of base to the tower; by the shape of the windows and the color and shadows of the building’s facets. Come in to 100 meters.. The point is that the architect did not consider beauty only at one scale.. The good design morphs as you approach and retreat, surprising and delighting you with new aspects of its beauty.

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Apr 14, 2007
Write when you’re filled with wonder. If you wait until you’re an expert, it’s too late.

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