“Ladies.. established luncheon as a regular meal by about 1810. It was a light meal, of dainty sandwiches and cakes, held at noon or one or even later, but always between breakfast and dinner. And it was definitely a ladies’ meal; when the Prince of Wales established a habit of lunching with ladies, he was ridiculed for his effeminate ways, as well as his large appetite. Real men didn’t do lunch, at least not until the Victorian era.