Oct 1, 2007
My reality is that it is basically not possible to make a living in the Long Tail. The long-tail theory is a basic and profound truth that I happily embrace as a consumer. But as a producer and creator of Long Tail content it basically spells out my doom. I have the same issues and problems my predecessors did. I need to find multiple large national distributors if I hope to even come close to making a living at this game. And I need to produce fresh content on a reasonably frequent basis.
Jeff Bach argues that the long tail is good news only for large aggregators

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