“Most people don’t care about privacy, not at all. What people care about is being surprised. In fact, the people who most want privacy are almost certainly the worst possible customers: unlikely to click on ads. If I were running a web property, I’d work hard to attract the people who least want privacy and want to share their ideas with everyone else.

So far, big government and big business have gotten away with taking virtually all our privacy away by not surprising most of us. Libertarians are worried (probably with cause) that once the surprises start happening, it’ll be too late.