Jun 24, 2007
Do you ever wonder about the stories behind everyday products? What names were Procter & Gamble considering before they finally picked “Swiffer”? (Springle? Sweepolio? Dirtrocker?) What flavors of Pop-Tarts never made it out of the lab, and did any involve lychee, the devil’s fruit? What magical prototype Apple products will never be seen, forever relegated to some giant, Wonka-esque industrial design factory that might exist only in my imagination? (“Oompa, loompa, diggity-dack: come take a peek at this dodecahedron-Mac!”)

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