“Village games are a distinct service-based offering that is separate from other forms of games. They certainly aren’t retail titles. They aren’t ‘indie’ or ‘casual games’ either. They are quirky, isolated communities much like a traditional village or small town. The communities tend to be a bit more friendly and insular then their larger city-sized brethren such as Everquest or World of Warcraft. The game design tends to be a bit more unique and able to take risks. Such game companies usually started with a small community numbering in the thousands. Many customers have been with them for years. Each operates either a micropayment or a subscription model that doesn’t cap the amount of money the customer wishes to spend. They focus on a niche experience that is not provided by larger retail titles.